about projects

Anton Ekstr枚m.

E-commerce Enthusiast & Entrepreneur


coi Agency - Shopify Expert & Project Lead

october 2023 路 present

In my role as a Project Lead at coi Agency, I play a pivotal part in establishing the project team's standards and ensuring the successful execution of projects. I hold full responsibility for overseeing the quality, creativity, and delivery aspects of every coi project, with a keen focus on client and team satisfaction. My primary duty is to oversee and guarantee the successful completion of all coi projects. This includes providing essential support to the team, ensuring they have the required resources to consistently deliver high-quality work. Additionally, I work collaboratively with the Development Lead and Design Lead to optimize project processes and workflows, ultimately enhancing the overall satisfaction of our team.

Key tasks and responsibilities:

 Project Management

Villahome.se - Co-founder & E-commerce Manager

january 2021 路 september 2023

As co-founder and e-commerce manager at Villahome.se, my daily endeavours revolved around embracing challenges, driving innovation, and crafting system-efficient solutions, primarily dedicated to our e-commerce website and IT infrastructure. I bore the weighty responsibility of overseeing the seamless day-to-day operations.

Within that realm, I was steadfast in my commitment to achieving sales growth, consistently surpassing established key performance indicators. By analysing data and implementing strategic initiatives, I continually strived for heightened conversion rates and optimal revenue generation. Furthermore, I took pride in curating an impeccable product selection that aligned with the desires and expectations of our customers.

Undoubtedly, the customer experience was of paramount importance. With a keen focus on delivering excellence, I worked to enhance our website's usability, interface, and overall functionality. This dedication ensured a seamless and captivating journey for every visitor, fostering long-term customer loyalty.

 Frontend Development
 Business Strategy
 Digital Marketing
 Data Analysis

Oaksoft Technologies - Founder & E-commerce specialist

january 2022 路 present

We麓re an e-commerce agency dedicated to crafting flawless shopping experiences tailored for next-generation brands. As a Certified Shopify Partner, we offer high-quality solutions to help grow your business.

Our team of skilled e-commerce experts is headed by Anton Ekstr枚m, the visionary behind Villahome.se and the acclaimed recipient of the E-commerce Retailer of the Year awarded by PriceRunner. At Oaksoft Technologies, we understand the dynamic nature of the e-commerce landscape and the ever-evolving demands of online businesses. Leveraging our profound knowledge and technical prowess, we craft high-quality solutions tailored to your unique needs and objectives. As your trusted partner, we work diligently to propel your business forward, leveraging the robust capabilities of the Shopify platform. From seamless website development to comprehensive e-commerce strategies, our solutions are designed to optimize your online presence, enhance user experiences, and maximize conversions. Rest assured, with Oaksoft by your side, you can unlock the true potential of your e-commerce venture. Our commitment to excellence, innovation, and client satisfaction sets us apart, and we take immense pride in enabling your business to thrive in the competitive digital realm.

Visit our website to learn more.

 E-commerce Consultancy
 Shopify Partner
 Frontend Development
 Digital Marketing

Ehandelstips.se - Freelance writer

april 2023 路 present

As an e-commerce enthusiast with a few years of experience, I am committed to helping others succeed in this field. At ehandelstips.se, I share my passion for e-commerce by publishing a diverse range of articles that cover everything from cutting-edge strategies to practical tips for success. Through my writing, I strive to provide valuable insights that will help other e-commerce enthusiasts to reach their full potential. Whether you're a seasoned pro or just starting out, you'll find plenty of useful information and guidance on ehandelstips.se.

 Web Development

Noomichantell.com - E-commerce Consultancy & Webdevelopment

mars 2023 路 june 2023

Noomi Chantell is a distinguished equestrian fashion brand hailing from Sweden. As an experienced professional, my contributions to their success encompass search engine optimization, webdevelopment and e-commerce consulting.

 Web Development

Bonz.ai - AI Driven Eko Living

december 2022 路 School project

Welcome to Bonz.ai, the epitome of an AI-driven hotel experience, where relaxation, ecological values, and personalised tailored experiences take centre stage. Our discerning guests are treated to the unmatched hospitality of our AI concierge, Bonzo. With an astute understanding of your habits and preferences, Bonzo diligently analyses and continually adapts your hotel experience, ensuring the utmost comfort throughout your stay.

Bonz.ai was meticulously designed with a mobile-first approach, placing utmost importance on SEO, accessibility, and user experience. From the initial user interaction with the site, the website offers a seamless learning curve. To ensure an optimal structure and layout, I employed CSS grid and flexbox techniques. Moreover, I meticulously crafted the website to be fully responsive across various devices, including desktops, tablets, and mobile screens. While JavaScript functionality has not been implemented at present, there is potential for its incorporation in the future.


Splittanotan.nu - Split the restaurant bill

january 2023 路 School project

Splitttanotan.nu is a website that lets you and your friends to split the restaurant bill. The user enters the total amount, the number of friends and then the tip.


Glenn Hys茅n - Jokegenerator

september 2022 路 School project

This is a joke generator that randomly generates a joke from the former Swedish soccer player Glenn Hys茅n.



About me

Hi there!馃憢

My name is Anton, a curious entrepreneur from Sweden, driven by a profound passion for e-commerce and web technologies. With a proven track record, I've successfully built and managed my own e-commerce venture Villahome.se, earning the prestigious E-retailer of the Year 2023 award, presented by PriceRunner. This accolade was achieved amidst stiff competition, including renowned brands like Nordic Nest and Royal Design.

My approach centres on crafting and implementing straightforward yet impactful solutions, always with a keen focus on both the user experience and business objectives. I thrive in high-speed environments and feel most at ease when faced with challenges that push me beyond my comfort zone. My commitment to what i do runs deep, and what truly distinguishes me is my entrepreneurial mindset. To me, challenges are opportunities waiting to be seized, and questions are invitations to discover answers.

In my leisure hours, I prioritize quality time spent with my girlfriend, family members, and close friends. Additionally, I have a deep passion for exploring new destinations and cultures, which is reflected in my extensive list of countries and places I aspire to visit. Furthermore, I am enthusiastic about staying updated with the latest advancements in technology, constantly seeking opportunities to expand my knowledge and embrace new innovations.

Podcast & media

Delve into my media appearances, including podcasts, interviews, and more, where you can explore, read, and listen.

Awards and Honors

Here, you will find a collection of my most esteemed awards and accolades garnered throughout the years.

 PriceRunner E-retailer of the Year 2023

Alongside a few other companies such as Nordic Nest and Royal Design, Villahome.se were nominated for E-retailer of the Year 2023 in the Home & Interior segment, based on customer votes. The final round was determined through "mystery shopping", where PriceRunner anonymously tested our customer experience by making purchases on our website and evaluating our customer service. Based on their assessment, we were crowned this year's victors鈥攁 distinction for which i am incredibly grateful.

 Finalist in the E-commerce Achievement of the Year at the E-star Awards 2023

Nomination: "Anton should win the E-commerce Achievement of the Year award due to his impressive accomplishments in the e-commerce industry during 2022 and the spring of 2023. His expertise and work have resulted in exceptional outcomes and outstanding growth for the company he works for. Anton has demonstrated an ability not only to understand consumer behaviours and needs but also to create a seamless and satisfying customer experience. He has been pioneering in implementing innovative technologies to enhance the user experience, such as AI-driven chatbots and personalisation techniques. His dedication to continually improving and optimising website functionality and user experience has led to higher conversion rates and increased customer satisfaction. Anton has also shown a deep understanding of marketing and advertising, successfully using social media, SEO, and other digital marketing channels to drive traffic to the website and boost sales. With Anton at the helm, the company achieved significant growth during the period. His passion and expertise in e-commerce make him a deserving winner of the E-commerce Achievement of the Year award."


These five certifications represent significant achievements of which I am particularly proud.

 Shopify Foundations Certification
 Partner Education: Upgrade Shopify Checkout
 SEO Certification by Pineberry
 Fundementals of digital marketing by Google
 Channable Feed Management Certification

E-commerce stack

Displayed below is my meticulously curated technology e-commerce stack, encompassing an array of applications, frameworks, platforms, and other solutions essential for the seamless operation and administration of an e-commerce enterprise. For further insights into my e-commerce stack, kindly refer to my Github profile.

 Google Tools
 Meta Tools

Languages and tools

Presented herein is an exhaustive inventory of the languages and tools that I proficiently employ on a daily basis within the realms of e-commerce and web development.

 Microsoft Visual Studio Code
 Chrome Developer Tools


I've studied frontend development, which means I can build dynamic web apps and design accessible, responsive websites. I've taken a range of courses, from the basics of HTML and CSS to more advanced topics like JavaScript and frontend frameworks like React.js. In addition, I have a solid understanding of UX/UI design principles and agile work methodologies.

 Frontend Developer at Folkuniversitetet Gothenburg
Discover further insights about me by exploring my profile on Github and LinkedIn.